About
Variate crafts design solutions that transform brands and deliver lasting results.
About Variate
At Variate, we believe in the power of innovative design to solve complex challenges and transform brands.
Since our inception, we’ve delivered over 200 digital solutions for some of the world’s top companies, helping them stand out and achieve measurable success. Our mission is simple: to craft bold, user-centered experiences that drive growth and connect deeply with customers.
Brand Pillars
Our work is guided by three core pillars that shape everything we do:
New Perspective
Expert Analysis: We bring experience and expertise to our analysis, examining different perspectives of the problem to uncover key insights that drive impact.
Customer Clarity: We clarify customer needs by deeply understanding behaviors and expectations, ensuring solutions align with what matters most.
Collaborative Results
Integrated Strategy: Our solutions seamlessly integrate into partners' businesses, helping them realize, maintain, and optimize operations for long-term success.
Measurable Solutions: We focus on delivering solutions that are not only innovative but also quantifiable, enabling clients to track success and impact.
Brand Integrity
Seamless Experience: We create smooth, frictionless experiences for customers, aligning every interaction with the brand’s core values.
Long-Term Growth: Our solutions drive long-term success, enabling brands to thrive, grow, and ensure sustained value and impact.
How We Stand Out
Our experienced team works closely with clients through a process of dynamic collaboration and creative problem-solving.
Small & Mighty
We achieve more with a small, purpose-built team. Our size enables innovation with a focused approach.
Service Design Meets UX
We place the user experience at the core of service design to create seamless, user-centric solutions.
Clear, Focused Goals
We establish clear, ambitious KPIs and create category-leading solutions that achieve measurable success.
Transparent Progress
We earn trust and maintain efficiency by providing continuous visibility into the development process.
Continuous Validation
We conduct rigorous testing at every phase to ensure solutions are optimized and aligned with your goals.
Integrated Strategies
Our solutions integrate all aspects of your organization to ensure seamless experiences.
Technology Integration
We are intentional in our use of technology, ensuring it aligns with your customer needs and company values.
Clear, Focused Goals
We establish clear, ambitious KPIs and create category-leading solutions that achieve measurable success.
Long-Term Partner
Our rate structure is built for multi-year collaborations to ensure ongoing growth and success for our partners.
Diverse Senior Expertise
From startups to Fortune 100 companies, our team of experts brings extensive experience across industries.
Rapid Prototyping
We complete a full design cycle and prototype within 20 days, allowing early validation of assumptions.
Leadership Team
Our leadership team brings decades of experience across design, strategy, and technology, ensuring every project is executed with precision and creativity.
Founder & CEO
Miles, is renowned for creating award-winning customer experiences. His expertise has benefited major clients like Marriott International, Carnival Cruise Line, Macy’s, Stanley Black & Decker, and Amerant Bank. With a focus on impactful design, Miles' work at Variate has influenced over 900 million people globally, showcasing his commitment to transforming user interactions through innovative design solutions.
Design Director
An Emmy Award-winning digital product leader with 16+ years of experience, Brooks excels in creating innovative products for Fortune 100 companies. Known for driving revenue and industry benchmarks, his work has been recognized by Forbes and Fast Company. Skilled in emerging technologies, Brooks led transformative projects for Marriott International, Macy’s, Carnival Cruise Line, Fannie Mae, and many more.
Design Director
Dedicated to lifelong learning at the intersection of design, business, and technology, Ian has lead high-profile projects for Carnival Cruise Line, Federal Communications Commission, Macy's, Amerant Bank, and Stanley Black & Decker. His expertise in integrating innovative design solutions with business strategies has consistently elevated user experiences and driven brand success.