A New Way of Working
Most agencies deliver assets. We design the decisions behind them. By focusing on where people hesitate, we uncover problems others miss and create clarity that drives real adoption.
Good brands
should stand out
Because when clarity replaces noise, people choose better, trust grows, and progress follows.
We built Variate to help ambitious leaders design that clarity into every experience.
Our Mission
We help brands stand out by creating clarity across every touchpoint, from story to system, so customers choose faster, stay longer, and drive growth.
Our proprietary system, Decision Design™, blends behavioral science, design, and strategy to remove customer friction and build trust at every decision point.
Our Mission
We help brands stand out by creating clarity across every touchpoint, from story to system, so customers choose faster, stay longer, and drive growth.
Our proprietary system, Decision Design™, blends behavioral science, design, and strategy to remove customer friction and build trust at every decision point.
Our Mission
We help brands stand out by creating clarity across every touchpoint, from story to system, so customers choose faster, stay longer, and drive growth.
Our proprietary system, Decision Design™, blends behavioral science, design, and strategy to remove customer friction and build trust at every decision point.
What Makes Us Different
This is how we turn customer hesitation into momentum and decisions into adoption.
A New Way of Working
Most agencies deliver assets. We design the decisions behind them. By focusing on where people hesitate, we uncover problems others miss and create clarity that drives real adoption.
A New Way of Working
Most agencies deliver assets. We design the decisions behind them. By focusing on where people hesitate, we uncover problems others miss and create clarity that drives real adoption.
Expert-Led, Always
Every project is led and delivered by senior experts. We use AI and systems to eliminate junior handoffs, so clients get deeper thinking, faster execution, and no learning on their dime.
Expert-Led, Always
Every project is led and delivered by senior experts. We use AI and systems to eliminate junior handoffs, so clients get deeper thinking, faster execution, and no learning on their dime.
Expert-Led, Always
Every project is led and delivered by senior experts. We use AI and systems to eliminate junior handoffs, so clients get deeper thinking, faster execution, and no learning on their dime.
A Way of Seeing Others Miss
We see customer friction before it shows up in metrics. Our approach reveals why customers stall, lose trust, or walk away, allowing us to design solutions that feel obvious only after they exist.
A Way of Seeing Others Miss
We see customer friction before it shows up in metrics. Our approach reveals why customers stall, lose trust, or walk away, allowing us to design solutions that feel obvious only after they exist.
A Way of Seeing Others Miss
We see customer friction before it shows up in metrics. Our approach reveals why customers stall, lose trust, or walk away, allowing us to design solutions that feel obvious only after they exist.
Outcomes Over Output
Success is not what we ship. It is what changes. We measure our work by adoption, confidence, and momentum, because behavior is the only outcome that matters.
Outcomes Over Output
Success is not what we ship. It is what changes. We measure our work by adoption, confidence, and momentum, because behavior is the only outcome that matters.
Outcomes Over Output
Success is not what we ship. It is what changes. We measure our work by adoption, confidence, and momentum, because behavior is the only outcome that matters.
Our Story
We began in architecture, learning how people move through space. We evolved into CX, mastering how they move through journeys. Today, we apply that same precision with AI to help brands move markets faster than ever.
Our Story
We began in architecture, learning how people move through space. We evolved into CX, mastering how they move through journeys. Today, we apply that same precision with AI to help brands move markets faster than ever.
Our Story
We began in architecture, learning how people move through space. We evolved into CX, mastering how they move through journeys. Today, we apply that same precision with AI to help brands move markets faster than ever.
Our Team
We are strategists, designers, and builders united by one belief: clarity creates confidence.
Each engagement is led by seasoned experts in brand, experience, and behavioral design who have spent decades helping the world’s leading brands connect and grow.
Our Team
We are strategists, designers, and builders united by one belief: clarity creates confidence.
Each engagement is led by seasoned experts in brand, experience, and behavioral design who have spent decades helping the world’s leading brands connect and grow.
Miles Kemp
Founder & CEO
Leads Variate’s vision and growth. Focused on helping complex organizations turn fragmentation into clarity at scale. Has partnered with executive teams at Marriott International, Carnival Cruise Line, Macy’s, Stanley Black & Decker, and Amerant Bank to align strategy, systems, and customer experience.
Miles Kemp
Founder & CEO
Leads Variate’s vision and growth. Focused on helping complex organizations turn fragmentation into clarity at scale. Has partnered with executive teams at Marriott International, Carnival Cruise Line, Macy’s, Stanley Black & Decker, and Amerant Bank to align strategy, systems, and customer experience.
Miles Kemp
Founder & CEO
Leads Variate’s vision and growth. Focused on helping complex organizations turn fragmentation into clarity at scale. Has partnered with executive teams at Marriott International, Carnival Cruise Line, Macy’s, Stanley Black & Decker, and Amerant Bank to align strategy, systems, and customer experience.
Brooks Martin
Design Director
Design leader with a strong product and growth orientation. Focused on building high-performing digital experiences that drive adoption and revenue. Has led work for Marriott International, Macy’s, Carnival Cruise Line, Fannie Mae, and other Fortune 100 brands. Past life: Emmy Award–winning digital product leader.
Brooks Martin
Design Director
Design leader with a strong product and growth orientation. Focused on building high-performing digital experiences that drive adoption and revenue. Has led work for Marriott International, Macy’s, Carnival Cruise Line, Fannie Mae, and other Fortune 100 brands. Past life: Emmy Award–winning digital product leader.
Brooks Martin
Design Director
Design leader with a strong product and growth orientation. Focused on building high-performing digital experiences that drive adoption and revenue. Has led work for Marriott International, Macy’s, Carnival Cruise Line, Fannie Mae, and other Fortune 100 brands. Past life: Emmy Award–winning digital product leader.
Ian Ballantyne
Design Director
Leads large-scale design programs at the intersection of business, technology, and experience. Focused on scalable systems, clarity in execution, and reducing friction for teams and customers. Has partnered with Carnival Cruise Line, the Federal Communications Commission, Macy’s, Amerant Bank, and Stanley Black & Decker.
Ian Ballantyne
Design Director
Leads large-scale design programs at the intersection of business, technology, and experience. Focused on scalable systems, clarity in execution, and reducing friction for teams and customers. Has partnered with Carnival Cruise Line, the Federal Communications Commission, Macy’s, Amerant Bank, and Stanley Black & Decker.
Ian Ballantyne
Design Director
Leads large-scale design programs at the intersection of business, technology, and experience. Focused on scalable systems, clarity in execution, and reducing friction for teams and customers. Has partnered with Carnival Cruise Line, the Federal Communications Commission, Macy’s, Amerant Bank, and Stanley Black & Decker.
Brooke Corcos
Senior UX Designer
Brooke Corcos
Senior UX Designer
Chris Atkins
Senior Brand Designer
Chris Atkins
Senior Brand Designer
David Hency
UX Designer
David Hency
UX Designer
Hannah Vine
Senior UX Designer
Hannah Vine
Senior UX Designer
Jenny Flick
Senior UX Designer
Jenny Flick
Senior UX Designer
Felipe Medeiros
Creative Director
Felipe Medeiros
Creative Director
Madison Den Herder
Senior UX Designer
Madison Den Herder
Senior UX Designer
Ricky Munks
Senior Copywriter
Ricky Munks
Senior Copywriter
Ryan Chiu
Senior UX Designer
Ryan Chiu
Senior UX Designer
Ryan DeLuca
Senior UX Designer
Ryan DeLuca
Senior UX Designer
Taylor Walden
Senior UX Designer
Taylor Walden
Senior UX Designer
Usman Qureshi
Analytics Advisor
Usman Qureshi
Analytics Advisor
Vito Mansilla
Creative Director
Vito Mansilla
Creative Director
Amber Schmidt
Government Advisor
Amber Schmidt
Government Advisor
Jayson Truttmann
Advisor
Jayson Truttmann
Advisor
Results that Matter
$16B+
Growth driven for our clients since 2009
$16B+
Growth driven for our clients since 2009
$16B+
Growth driven for our clients since 2009
1B+
Customers choose our clients globally
1B+
Customers choose our clients globally
1B+
Customers choose our clients globally
400%
Increase in mobile bookings for Carnival
400%
Increase in mobile bookings for Carnival
400%
Increase in mobile bookings for Carnival
$50M
ARR added for Team Velocity
$50M
ARR added for Team Velocity
$50M
ARR added for Team Velocity
4.9★
App Store rating after Marriott redesign
4.9★
App Store rating after Marriott redesign
4.9★
App Store rating after Marriott redesign
$800M
Year 1 revenue from Marriott app redesign
$800M
Year 1 revenue from Marriott app redesign
$800M
Year 1 revenue from Marriott app redesign
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us:
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us:
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us: