Founded in 1858, Macy’s is one of the largest and most iconic department store chains in the US. With 500+ stores and its ecommerce site macys.com, it’s able to offer affordable apparel, home goods, beauty products, and accessories to customers around the globe. It’s also the owner of Bloomingdale’s, a luxury department store chain with 50+ stores across the US.
We partnered with Macy’s to help the brand meet increased demand for online apparel, accessories, and home goods purchases. Our work designing 10+ digital products included:
Unifying the Macy’s and Bloomingdale’s app experiences
Enhancing call center software
Finding safe ways for shoppers to collect online purchases in person
Creating a new way for work colleagues to manage team wedding and baby registries
Aside from product innovation design, design systems, and operations, we also established and spread an improved design culture by hosting meetings and workshops, coordinating design projects from disparate teams, and fostering an environment of design thinking across the organization.
