Unify all retail, rental, and education products with a new digital brand experience.
What We Did
User Research
Branding Strategy
Design Systems
Website Redesign
Digital Product Redesign
eCommerce Optimization
Personalization Strategy
Music & Arts, a Guitar Center company, is the largest retail chain of band and orchestral instruments in the US with 200+ stores in 31 states and 300+ affiliate locations. It also offers the country’s largest private music lesson program. Their mission is to be the leader in serving musicians during every stage of their journey. To meet this mission, they needed a modern, optimized site to host their various digital retail businesses including sales, rentals, repairs, and lessons.
Together, we created a new, responsive digital experience that makes it easier to:
Explore the instrument and accessory inventory
Book lessons for in-person or online sessions
Set up school instrument rental programs
Get repairs
Aside from musicians, educators are Music & Arts’ other major customers. To support their efforts to bring music education to life, we designed and built a new educator portal to help them manage their fleet of instruments, build quotes and purchase orders, take advantage of special discounts, track repairs and rentals, and access an unprecedented number of music education programs and guides.
As Music & Arts continues to grow through new builds and acquisitions, our flexible design makes it easy to add new stores and services.
