FAQs

Variate is a strategic design partner. We bring fresh perspectives to uncover and solve complex customer experience challenges, driving standout success for ambitious brands. Through innovative, human-centered solutions, we help our clients create memorable, impactful interactions that resonate with their customers.

Variate provides a comprehensive suite of services, including:

• Customer experience (CX) journey design
• Product design and UX/UI design for digital products and platforms
• Brand modernization and digital strategy
• Design systems and design operations
• Research, insights, and strategic roadmap development​​.

15 years. Variate was started in 2009 in Los Angeles. With a strong foundation in design-driven strategy, Variate has a proven record of high-impact projects with Fortune 500 companies, government agencies, and other forward-thinking brands. Our expertise and commitment have earned trust across sectors like travel, retail, finance, and more.

Variate is headquartered in Bethesda, MD, and its team members work in cities across the USA. We operate on a broad scale with a client-centric approach, delivering design expertise and innovation across the United States and beyond.

200+ projects with 90+ companies since we started. We’ve partnered with numerous brands to transform their customer experiences, including leaders like Marriott, Macy’s, and Carnival Cruise Line. Every project is a testament to our commitment to quality, collaboration, and results that make a difference.

We stand for clarity, innovation, and collaboration. Variate is dedicated to understanding each client’s unique challenges, creating solutions that are not only effective but also emotionally resonant. Our focus on long-term growth and brand integrity drives measurable, sustainable success for our clients.

Our “Layered Perspective” approach sets us apart. We combine diverse insights, deep listening, and collaborative problem-solving to deliver clarity and emotional connection in every solution. This method allows us to create impactful, tailor-made results that are as unique as the clients we serve.

Our mission is to empower brands through innovative, human-centered design that creates lasting connections and meaningful customer experiences. Our vision is to be the go-to partner for brands ready to gain clarity, stand out, and achieve sustained growth by solving the right problems in the right way.