Industry

Banking

Transforming complex financial information into accessible, inspiring experiences.

Our Point of View

Though more than three-quarters of Americans prefer to bank via a mobile app or website, nearly half of consumers prioritize access to a branch when looking to open a checking account. In a highly competitive market, the world’s best banks are seeking to offer extraordinary in-person and online experiences that foster lasting relationships with new and existing customers. 

Our expertise lies in crafting seamless digital and physical customer experiences across touch points, and is anchored in a comprehensive approach to the customer journey. We apply a proven framework of research, experiments, and insights to achieve measurable results that enhance organization communication and optimizations for our banking partners.

KPIs

Average revenue per user

Content engagement

Customer lifetime value

Customer retention rate

Funnel optimization

Online reputation and ratings

Personalization engagement 

Sales conversion rate 

Search ranking

User satisfaction

Expertise

Accessibility design (WCAG 2.2)

Brand ecosystems

Content strategy

Design/development handoff

Design systems

Native mobile apps

Offers and pricing engines

Omnichannel design

Product roadmaps

Rapid prototyping

Responsive design

Retail space

Search landing experiences

Search optimization

Service design

Systematized CRM and personalization

Upsell

User journey experience design

User research

Vision concepts

Amerant

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Inspire customers with a more personal banking experience

To better share its story of building personal, emotional connections with customers, we partnered with Amerant Bank to reimagine its website. Starting with a fresh look, we created a personalized experience that showcases the bank’s expansive product offering and uses an ecommerce approach to helping customers discover and choose products that meet their needs. The fully responsive site features simple navigation and wayfinding to help customers easily find what they’re looking for.

Engagement Increase

Sparkasse

Sparkasse Highlight

Making online banking easier

We mapped the existing Sparkasse banking experience and strategized user experience improvements throughout the customer journey. 

Cohesive Journey

Impactful Partnerships

What Partners
Say

'Variate consistently delivered high-impact solutions, excelling in complex projects and harmonizing the overall experience.'

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Mariana Cavalcanti

Inspire meaningful interactions

Transform complex financial information into actionable experiences with the help of our world-class team of designers.