Industry

Retail & Ecommerce

Connecting with customers online and in person.

Our Point of View

E-commerce and retail sectors present unique challenges and opportunities for enhancing the shopping experience, both online and in physical stores. To attarct new customers and earn the loyalty of existing customers in a crowded market, it's essential that brands leverage data-driven insights to deliver extraordinary experiences at every touchpoint. 

With a proven framework and process, we collaborate with our partners to deliver user-centric designs and tailored solutions that drive real, measurable results.

KPIs

Average order value

Average revenue per user

Average review rating

Cart abandonment rate

Content engagement

Customer lifetime value

Customer retention rate

Employee satisfaction and engagement

Funnel optimization

Loyalty program subscribers

Online reputation and ratings

Personalization engagement

Sales conversion rate

Search ranking

User satisfaction

Expertise

Accessibility design (WCAG 2.2)

Brand ecosystems

Content strategy

Design systems

Experiences design/development handoff

Loyalty programs

Native mobile apps

Offers and pricing engines

Omnichannel design

Shopper journey experience design

Vision concepts

Retail space

Rapid prototyping

Responsive design

Search landing

Search optimization

Service design

Shopper journey experience design

Systematized CRM and personalization

Upsell

User research

Macy's

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Uniting the in-store and online experiences

We collaborated with Macy’s to meet increasing demand for online apparel, accessories, and home goods purchases. Our partnership resulted in the design and production of 10+ digital products that unified the Macy’s and Bloomingdale’s app experiences; enhanced call center software; established safe ways for shoppers to collect online purchases in person; and created a new way for colleagues to manage team wedding and baby registries. Our holistic design approach allowed us to orchestrate components across platforms, brands, and teams to deliver an extraordinary user experience.

Interviews Conducted
View Success Story

Music & Arts

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Creating a new brand experience for all digital services

Music & Arts sought to better serve musicians by consolidating their vast offerings into one extraordinary digital experience. The new, responsive website allows shoppers to explore the massive inventory of instruments and accessories, book online and in-person lessons, quickly set up rentals for school music programs, and locate a nearby store for repairs.

Cohesive Digital Brand
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Target

Target Highlight

Helping shoppers make informed decisions

We partnered with Target to reimagine the in-store experience for video game customers. The collaboration resulted in intuitive, touch technology that allows shoppers to discover more about individual games and make informed purchase decisions.

Intuitive Shopping Experience

Impactful Partnerships

What Partners
Say

"Variate's strategy led to key customer breakthroughs and more revenue... a pleasure to collaborate with across our leadership team."

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Lara Pierre

"I worked with Variate on multiple projects over the last six years. The Variate team consistently delivers thoughtful solutions and especially shines when designing complex projects and new systems to align the overall experience."

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Mariana Cavalcanti

Become the preferred choice

Leverage the expertise of our world-class team of designers to turn insights into innovation and prospective customers into brand advocates.