Amerant Bank
Clarified value to drive 4× lead growth
Amerant Bank
Clarified value to drive 4× lead growth
Amerant Bank
Clarified value to drive 4× lead growth
Summary
Clarity that converts as you scale
Amerant was growing and demand was strong.
But their digital experience was not keeping pace.
Messaging varied across channels. Journeys felt fragmented. Customers hesitated at key moments of consideration.
The challenge was not interest. It was consistency.
Variate partnered with Amerant to realign brand, experience, and digital journeys so customers could understand value faster, trust the experience, and move forward with confidence.
Summary
Clarity that converts as you scale
Amerant was growing and demand was strong.
But their digital experience was not keeping pace.
Messaging varied across channels. Journeys felt fragmented. Customers hesitated at key moments of consideration.
The challenge was not interest. It was consistency.
Variate partnered with Amerant to realign brand, experience, and digital journeys so customers could understand value faster, trust the experience, and move forward with confidence.
Summary
Clarity that converts as you scale
Amerant was growing and demand was strong.
But their digital experience was not keeping pace.
Messaging varied across channels. Journeys felt fragmented. Customers hesitated at key moments of consideration.
The challenge was not interest. It was consistency.
Variate partnered with Amerant to realign brand, experience, and digital journeys so customers could understand value faster, trust the experience, and move forward with confidence.
How We Did It
We partnered with Amerant’s marketing, product, and experience teams to redesign the moments that most influenced choice.
Services Provided
Brand & Messaging Strategy
Customer Journey Analysis & Design
Website & Digital Experience Redesign
UX/UI Design
Customer Research & Insights
Brand and experience were designed together to remove friction and support confident decisions across the full journey.
How We Did It
We partnered with Amerant’s marketing, product, and experience teams to redesign the moments that most influenced choice.
Services Provided
Brand & Messaging Strategy
Customer Journey Analysis & Design
Website & Digital Experience Redesign
UX/UI Design
Customer Research & Insights
Brand and experience were designed together to remove friction and support confident decisions across the full journey.
How We Did It
We partnered with Amerant’s marketing, product, and experience teams to redesign the moments that most influenced choice.
Services Provided
Brand & Messaging Strategy
Customer Journey Analysis & Design
Website & Digital Experience Redesign
UX/UI Design
Customer Research & Insights
Brand and experience were designed together to remove friction and support confident decisions across the full journey.
Results That Matter
4x
Qualified leads
4x
Qualified leads
4x
Qualified leads
25%
Increase of NPS score
25%
Increase of NPS score
25%
Increase of NPS score
Speed
Journey conversion
Speed
Journey conversion
Speed
Journey conversion
Trust
Customer engagegment
Trust
Customer engagegment
Trust
Customer engagegment
The Challenge
Momentum without alignment
As Amerant expanded, clarity began to slip.
Messaging differed by channel. Digital journeys lacked cohesion. Customers had to work too hard to understand what to do next.
This friction did not just impact conversion.
It slowed momentum across teams.
These were not execution problems.
They were decision problems.
The Challenge
Momentum without alignment
As Amerant expanded, clarity began to slip.
Messaging differed by channel. Digital journeys lacked cohesion. Customers had to work too hard to understand what to do next.
This friction did not just impact conversion.
It slowed momentum across teams.
These were not execution problems.
They were decision problems.
The Challenge
Momentum without alignment
As Amerant expanded, clarity began to slip.
Messaging differed by channel. Digital journeys lacked cohesion. Customers had to work too hard to understand what to do next.
This friction did not just impact conversion.
It slowed momentum across teams.
These were not execution problems.
They were decision problems.
The Solution
Decision Design™ for mid-growth scale
Variate helped Amerant implement a unified approach to brand and experience design.
The solution included:
Clear positioning applied consistently across touchpoints
Redesigned journeys focused on high-impact decision moments
Experience patterns that reduced hesitation
A scalable foundation teams could build on as growth continued
The result was not more design.
It was a clearer path to choice.
The Solution
Decision Design™ for mid-growth scale
Variate helped Amerant implement a unified approach to brand and experience design.
The solution included:
Clear positioning applied consistently across touchpoints
Redesigned journeys focused on high-impact decision moments
Experience patterns that reduced hesitation
A scalable foundation teams could build on as growth continued
The result was not more design.
It was a clearer path to choice.
The Solution
Decision Design™ for mid-growth scale
Variate helped Amerant implement a unified approach to brand and experience design.
The solution included:
Clear positioning applied consistently across touchpoints
Redesigned journeys focused on high-impact decision moments
Experience patterns that reduced hesitation
A scalable foundation teams could build on as growth continued
The result was not more design.
It was a clearer path to choice.
The Impact
Consistency unlocked momentum
Customers understood Amerant’s value faster.
Journeys converted more reliably.
Teams aligned around shared priorities.
Hesitation decreased. Confidence increased.
Growth became repeatable
The Impact
Consistency unlocked momentum
Customers understood Amerant’s value faster.
Journeys converted more reliably.
Teams aligned around shared priorities.
Hesitation decreased. Confidence increased.
Growth became repeatable
The Impact
Consistency unlocked momentum
Customers understood Amerant’s value faster.
Journeys converted more reliably.
Teams aligned around shared priorities.
Hesitation decreased. Confidence increased.
Growth became repeatable
The Takeaway
Mid-growth demands clarity, not just speed
As companies scale, growth slows when experiences fragment.
It accelerates when decisions are easy.
Amerant’s results show what happens when clarity keeps pace with ambition.
When brand, product, and experience align, momentum compounds.
That is what Decision Design™ makes possible.
The Takeaway
Mid-growth demands clarity, not just speed
As companies scale, growth slows when experiences fragment.
It accelerates when decisions are easy.
Amerant’s results show what happens when clarity keeps pace with ambition.
When brand, product, and experience align, momentum compounds.
That is what Decision Design™ makes possible.
The Takeaway
Mid-growth demands clarity, not just speed
As companies scale, growth slows when experiences fragment.
It accelerates when decisions are easy.
Amerant’s results show what happens when clarity keeps pace with ambition.
When brand, product, and experience align, momentum compounds.
That is what Decision Design™ makes possible.
What Our Clients Say
“Noticeable boost in leads from Variate work."
Head of Marketing at Amerant Bank
“Noticeable boost in leads from Variate work."
Head of Marketing at Amerant Bank
“Noticeable boost in leads from Variate work."
Head of Marketing at Amerant Bank
Other Case Studies
See What’s Possible
When clarity replaces noise, customers choose
faster, stay loyal, and drive growth.
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.