Marriott International
Unified 30+ brands to drive $10B+ growth.
Marriott International
Unified 30+ brands to drive $10B+ growth.
Marriott International
Unified 30+ brands to drive $10B+ growth.
Marriott International
Unified 30+ brands to drive $10B+ growth.
Marriott International
Unified 30+ brands to drive $10B+ growth.
Marriott International
Unified 30+ brands to drive $10B+ growth.
How We Did It
User research
Digital strategy & roadmap
Experience redesign
Development of core product or platform
Data analysis and translation
Branding and storytelling
Writing and messaging
How We Did It
User research
Digital strategy & roadmap
Experience redesign
Development of core product or platform
Data analysis and translation
Branding and storytelling
Writing and messaging
How We Did It
User research
Digital strategy & roadmap
Experience redesign
Development of core product or platform
Data analysis and translation
Branding and storytelling
Writing and messaging
Results that Matter
$16B+
Growth driven for our clients since 2009
$16B+
Growth driven for our clients since 2009
$16B+
Growth driven for our clients since 2009
1B+
Customers choose our clients globally
1B+
Customers choose our clients globally
1B+
Customers choose our clients globally
400%
Increase in mobile bookings for Carnival
400%
Increase in mobile bookings for Carnival
400%
Increase in mobile bookings for Carnival
$50M
ARR added for Team Velocity
$50M
ARR added for Team Velocity
$50M
ARR added for Team Velocity
4.9★
App Store rating after Marriott redesign
4.9★
App Store rating after Marriott redesign
4.9★
App Store rating after Marriott redesign
$800M
Year 1 revenue from Marriott app redesign
$800M
Year 1 revenue from Marriott app redesign
$800M
Year 1 revenue from Marriott app redesign
The Challenge
When learning feels fragmented, adoption stalls.
Docusign’s ecosystem had grown vast but scattered. Multiple tools, inconsistent content flows, and disjointed experiences left teams unsure where to start.The challenge wasn’t a lack of information — it was a lack of clarity.
The Challenge
When learning feels fragmented, adoption stalls.
Docusign’s ecosystem had grown vast but scattered. Multiple tools, inconsistent content flows, and disjointed experiences left teams unsure where to start.The challenge wasn’t a lack of information — it was a lack of clarity.
The Challenge
When learning feels fragmented, adoption stalls.
Docusign’s ecosystem had grown vast but scattered. Multiple tools, inconsistent content flows, and disjointed experiences left teams unsure where to start.The challenge wasn’t a lack of information — it was a lack of clarity.
The Solution
Highlight how Decision Design™ was applied.
Variate applied the Decision Design™ framework to rebuild [Client System] as a single, intuitive platform — aligning brand, behavior, and experience.
Using Experience Systems™ and Brand Code™, we established a design language that made navigation instinctive and engagement measurable.
Decision Labs™ identified friction points that shaped simplified journeys and stronger narrative cues.
Through Clarity AI™, the team could now track not just participation but confidence — transforming complexity into clarity.
The Solution
Highlight how Decision Design™ was applied.
Variate applied the Decision Design™ framework to rebuild [Client System] as a single, intuitive platform — aligning brand, behavior, and experience.
Using Experience Systems™ and Brand Code™, we established a design language that made navigation instinctive and engagement measurable.
Decision Labs™ identified friction points that shaped simplified journeys and stronger narrative cues.
Through Clarity AI™, the team could now track not just participation but confidence — transforming complexity into clarity.
The Solution
Highlight how Decision Design™ was applied.
Variate applied the Decision Design™ framework to rebuild [Client System] as a single, intuitive platform — aligning brand, behavior, and experience.
Using Experience Systems™ and Brand Code™, we established a design language that made navigation instinctive and engagement measurable.
Decision Labs™ identified friction points that shaped simplified journeys and stronger narrative cues.
Through Clarity AI™, the team could now track not just participation but confidence — transforming complexity into clarity.
The Impact
Clearer design. Stronger adoption. Scalable trust.
Within the first quarter of launch, [Client] saw dramatic increases in adoption, retention, and satisfaction across global teams.
Teams reached key resources 60% faster, while leadership cited record engagement and alignment.
The Impact
Clearer design. Stronger adoption. Scalable trust.
Within the first quarter of launch, [Client] saw dramatic increases in adoption, retention, and satisfaction across global teams.
Teams reached key resources 60% faster, while leadership cited record engagement and alignment.
The Impact
Clearer design. Stronger adoption. Scalable trust.
Within the first quarter of launch, [Client] saw dramatic increases in adoption, retention, and satisfaction across global teams.
Teams reached key resources 60% faster, while leadership cited record engagement and alignment.
What Our Clients Say
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
“Variate made it easier for customers to choose us. We saw immediate results.”
VP, UX at Macy’s & Bloomingdale’s
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
See What’s Possible
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.
Results that Matter
See What’s Possible
When clarity replaces noise, customers choose
faster, stay loyal, and drive growth.
When clarity replaces noise, customers choose faster, stay loyal, and drive growth.