FAQs
What kind of agency is Variate?
Variate is a strategic design agency built for how people make decisions.
We help organizations remove hesitation and design clear brand, product, and customer experiences so customers choose with confidence. Our work blends behavioral science, design strategy, and systems thinking to drive adoption, trust, and growth.
SEO signals included: strategic design agency, customer experience design, behavioral science, brand and product design
What kind of agency is Variate?
Variate is a strategic design agency built for how people make decisions.
We help organizations remove hesitation and design clear brand, product, and customer experiences so customers choose with confidence. Our work blends behavioral science, design strategy, and systems thinking to drive adoption, trust, and growth.
SEO signals included: strategic design agency, customer experience design, behavioral science, brand and product design
What kind of agency is Variate?
Variate is a strategic design agency built for how people make decisions.
We help organizations remove hesitation and design clear brand, product, and customer experiences so customers choose with confidence. Our work blends behavioral science, design strategy, and systems thinking to drive adoption, trust, and growth.
SEO signals included: strategic design agency, customer experience design, behavioral science, brand and product design
What services does Variate offer?
Variate helps companies design clarity across brands, experiences, and systems. Our services include:
Customer experience strategy and journey design
Product design and UX/UI for digital platforms
Brand positioning, messaging, and modernization
Customer journey analysis and optimization
Design systems and design governance
Research, insights, and strategic roadmaps
AI and digital tools that support scale and consistency
Each engagement is tailored to where clarity breaks down and where decisions matter most.
What services does Variate offer?
Variate helps companies design clarity across brands, experiences, and systems. Our services include:
Customer experience strategy and journey design
Product design and UX/UI for digital platforms
Brand positioning, messaging, and modernization
Customer journey analysis and optimization
Design systems and design governance
Research, insights, and strategic roadmaps
AI and digital tools that support scale and consistency
Each engagement is tailored to where clarity breaks down and where decisions matter most.
What services does Variate offer?
Variate helps companies design clarity across brands, experiences, and systems. Our services include:
Customer experience strategy and journey design
Product design and UX/UI for digital platforms
Brand positioning, messaging, and modernization
Customer journey analysis and optimization
Design systems and design governance
Research, insights, and strategic roadmaps
AI and digital tools that support scale and consistency
Each engagement is tailored to where clarity breaks down and where decisions matter most.
How long has Variate been in business?
Variate was founded in 2009 and has over 15 years of experience partnering with growth-stage, enterprise, and public-sector organizations. Our work spans Fortune 500 companies, government agencies, and ambitious mid-growth brands across industries including travel, retail, finance, and education.
How long has Variate been in business?
Variate was founded in 2009 and has over 15 years of experience partnering with growth-stage, enterprise, and public-sector organizations. Our work spans Fortune 500 companies, government agencies, and ambitious mid-growth brands across industries including travel, retail, finance, and education.
How long has Variate been in business?
Variate was founded in 2009 and has over 15 years of experience partnering with growth-stage, enterprise, and public-sector organizations. Our work spans Fortune 500 companies, government agencies, and ambitious mid-growth brands across industries including travel, retail, finance, and education.
Where is Variate headquartered?
Variate is headquartered in Bethesda, Maryland.
Our team works across the United States, partnering with clients nationwide and globally through a highly collaborative, distributed model.
Where is Variate headquartered?
Variate is headquartered in Bethesda, Maryland.
Our team works across the United States, partnering with clients nationwide and globally through a highly collaborative, distributed model.
Where is Variate headquartered?
Variate is headquartered in Bethesda, Maryland.
Our team works across the United States, partnering with clients nationwide and globally through a highly collaborative, distributed model.
How many clients has Variate worked with?
Variate has completed over 200 projects for more than 90 organizations.
Our clients include brands like Marriott, Macy’s, Carnival Cruise Line, Amerant Bank, and Ellucian. Each partnership focuses on measurable outcomes, not just deliverables.
How many clients has Variate worked with?
Variate has completed over 200 projects for more than 90 organizations.
Our clients include brands like Marriott, Macy’s, Carnival Cruise Line, Amerant Bank, and Ellucian. Each partnership focuses on measurable outcomes, not just deliverables.
How many clients has Variate worked with?
Variate has completed over 200 projects for more than 90 organizations.
Our clients include brands like Marriott, Macy’s, Carnival Cruise Line, Amerant Bank, and Ellucian. Each partnership focuses on measurable outcomes, not just deliverables.
What does Variate stand for as a company?
Variate stands for clarity, confidence, and progress.
We believe good brands should stand out, and that happens when experiences are clear, intentional, and easy to choose. Everything we design is rooted in helping organizations earn trust and drive adoption over time.
What does Variate stand for as a company?
Variate stands for clarity, confidence, and progress.
We believe good brands should stand out, and that happens when experiences are clear, intentional, and easy to choose. Everything we design is rooted in helping organizations earn trust and drive adoption over time.
What does Variate stand for as a company?
Variate stands for clarity, confidence, and progress.
We believe good brands should stand out, and that happens when experiences are clear, intentional, and easy to choose. Everything we design is rooted in helping organizations earn trust and drive adoption over time.
What makes Variate different from other agencies?
Variate works through a proprietary approach called Decision Design™.
Instead of producing assets or decks alone, we focus on how decisions are made across brand, product, and experience. By aligning emotion, structure, and behavior, we help organizations move customers from hesitation to action and teams from complexity to confidence.
What makes Variate different from other agencies?
Variate works through a proprietary approach called Decision Design™.
Instead of producing assets or decks alone, we focus on how decisions are made across brand, product, and experience. By aligning emotion, structure, and behavior, we help organizations move customers from hesitation to action and teams from complexity to confidence.
What makes Variate different from other agencies?
Variate works through a proprietary approach called Decision Design™.
Instead of producing assets or decks alone, we focus on how decisions are made across brand, product, and experience. By aligning emotion, structure, and behavior, we help organizations move customers from hesitation to action and teams from complexity to confidence.
What is Variate’s mission and vision?
Our mission is to help organizations design clarity so customers choose faster, trust more, and stay longer.
Our vision is to be the trusted partner for leaders navigating growth, complexity, and change by solving the right problems at the moments that matter most.
What is Variate’s mission and vision?
Our mission is to help organizations design clarity so customers choose faster, trust more, and stay longer.
Our vision is to be the trusted partner for leaders navigating growth, complexity, and change by solving the right problems at the moments that matter most.
What is Variate’s mission and vision?
Our mission is to help organizations design clarity so customers choose faster, trust more, and stay longer.
Our vision is to be the trusted partner for leaders navigating growth, complexity, and change by solving the right problems at the moments that matter most.
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us:
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us:
Make your brand the obvious choice
Let’s design clarity that turns customer hesitation into growth.
Contact Us: